Customer Review: Diversion 3/5--easy read,decently edited,moderately interesting examples of behavioral psychology. Instruction 3/5--Maybe the field is young but the described experiments are often familiar,the Milgram electroshock experiments for example. Inspiration 2/5--Mostly negative suggestions,do not always... more info
Customer Review: Most people have covered what's good about this, and there is no doubt that the author knows his stuff. What I like, in addition to the solid materials, is that the author has used a lot of these theories in the field, it's not just some stuff observed in a lab. Also, I really like the bite-sized... more info
Customer Review: A must read. In 2002 I wrote a review about the previous edition. Now I am a professor and have a doctorate, so I actually reference the book in my marketing and management classes. Great book for so many disciplines.
Customer Review: After reading a few of the reviews I found it extremely interesting that every one of them gave their opinion about what the book should have been. I have a comment, "It has already been written and there's not much that can be done other than publishing a new edition. I feel that since the scope of... more info
Customer Review: I found this book to be both an excellent read and a lifesaver-It has helped me many times to defend myself against those who would use me for personal gain. Although it doesn't exactly tell you how to influence others, it describes the patterns used to attain influence (Its description of FAPs... more info
Customer Review: This is a short, yet very concise explanation of the six principles of influence. If your looking for something small to find out if you want more, this is a good place to start. I warn you though, you won't be able to stop here.